Information Overload on the Homepage

Founders often try to explain everything at once. The result? A homepage that reads like a pitch deck with no hierarchy.

Fix it: Think of your homepage as a conversation starter, not a whitepaper. Prioritize one clear headline, one CTA, and space to breathe.

Confusing Navigation

When users can’t find what they’re looking for in 5 seconds, they bounce. A cluttered or inconsistent nav is a silent killer.

Fix it: Keep your top nav to 5–6 items max. Use intuitive labels. Add anchor links for long pages instead of nested dropdowns.

No Clear Call to Action (CTA)

You’d be surprised how many startup sites forget to actually ask for the lead. Or worse — have six different CTAs competing for attention.

Fix it: Choose a single primary CTA per page. Make it obvious. Repeat it where relevant.

Poor Mobile Experience

Over 60% of traffic is mobile. Yet many solo founders test only on desktop. Scrolling, tiny fonts, or broken layouts cost you trust.

Fix it: Test every page on mobile. Use large touch targets, optimize loading time, and stack content vertically.

Lack of Social Proof

You know your product’s great. But new visitors don’t. Testimonials, client logos, and case studies add instant credibility.

Fix it: Add 2–3 client quotes or metrics on your homepage or pricing page. No clients yet? Use beta user feedback or your own story.

Generic Visual Design

Template-based sites often feel impersonal. If your site looks like every other startup on Webflow or Wix, users forget you.

Fix it: Add a few custom design touches — brand colors, illustrations, micro-interactions — to show personality and clarity.

No Feedback or Validation Loops

UX isn’t a one-time thing. It’s a loop. If you’re not testing or asking for feedback, you’re guessing.

Fix it: Use tools like Hotjar or Clarity to watch user sessions. Add a feedback widget. Ask beta users: “What confused you?”

Final Thought

Great UX doesn’t mean flashy design. It means clear, human, thoughtful design that helps visitors take action.

If you're building solo, you don’t need a huge team to get it right — just focus on clarity, consistency, and empathy.

And if you ever feel stuck or want a second pair of eyes, that’s exactly where we come in. A quick UX audit could be the highest-ROI hour you spend this month.

Want to turn more visitors into leads? Let’s talk.

 

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