Agewisetrends
AgeWiseTrends is a trusted online resource dedicated to aging and senior care. Our goal was to transform the platform into a modern, user-friendly website that makes essential information easily accessible to seniors and caregivers. By refining the UI/UX, refreshing the branding, and optimizing SEO.
ABOUT THIS PROJECT
Challenges and Solutions.
CHALLENGE
AgeWiseTrends’ previous website had an outdated UI and lacked clear navigation, making it difficult for users—especially seniors and caregivers—to find essential aging-related information. The branding was inconsistent and didn’t establish the credibility needed for a trusted resource. Additionally, poor SEO performance limited the site's reach, and an outdated front end affected accessibility and responsiveness across devices. The client needed a complete redesign to improve usability, enhance visibility, and build a strong digital presence.
SOLUTION
We started by creating fresh design concepts that balanced a modern aesthetic with user-friendly functionality. After refining and selecting the best approach, we designed each page with accessibility in mind, ensuring clear typography, intuitive navigation, and a structured content flow. Our team then implemented a fully responsive front end, optimized the site for SEO to increase organic traffic, and conducted extensive QA testing to ensure a smooth and seamless user experience. Website link: www.agewisetrends.com
Branding & Typography
We crafted a modern and approachable design that reflects trust, warmth, and professionalism—crucial for a platform focused on senior care. The new branding enhances credibility while making the site feel welcoming and informative.
UI/UX Redesign
Our redesign prioritized accessibility, clear navigation, and an intuitive layout. We restructured the site’s information architecture, ensuring users can quickly find relevant resources while maintaining a clean and engaging visual style.
Result
The new AgeWiseTrends website now offers a clean, easy-to-navigate interface tailored to its audience. Improved branding enhances trust and credibility, while SEO optimizations have significantly increased search rankings and visitor engagement.
Working with Integritas was a fantastic experience. They completely transformed our website, making it modern, easy to navigate, and visually appealing while ensuring accessibility for seniors and caregivers.
