AgeWiseTrends is a trusted online resource dedicated to aging and senior care. Our goal was to transform the platform into a modern, user-friendly website that makes essential information easily accessible to seniors and caregivers. By refining the UI/UX, refreshing the branding, and optimizing SEO.

ABOUT THIS PROJECT

Challenges and Solutions.

INDUSTRY
DURATION
13 weeks
TEAM
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CHALLENGE

AgeWiseTrends’ previous website had an outdated UI and lacked clear navigation, making it difficult for users—especially seniors and caregivers—to find essential aging-related information. The branding was inconsistent and didn’t establish the credibility needed for a trusted resource. Additionally, poor SEO performance limited the site's reach, and an outdated front end affected accessibility and responsiveness across devices. The client needed a complete redesign to improve usability, enhance visibility, and build a strong digital presence.

SOLUTION

We started by creating fresh design concepts that balanced a modern aesthetic with user-friendly functionality. After refining and selecting the best approach, we designed each page with accessibility in mind, ensuring clear typography, intuitive navigation, and a structured content flow. Our team then implemented a fully responsive front end, optimized the site for SEO to increase organic traffic, and conducted extensive QA testing to ensure a smooth and seamless user experience. Website link: www.agewisetrends.com

Branding & Typography

We crafted a modern and approachable design that reflects trust, warmth, and professionalism—crucial for a platform focused on senior care. The new branding enhances credibility while making the site feel welcoming and informative.

UI/UX Redesign

Our redesign prioritized accessibility, clear navigation, and an intuitive layout. We restructured the site’s information architecture, ensuring users can quickly find relevant resources while maintaining a clean and engaging visual style.

Result

The new AgeWiseTrends website now offers a clean, easy-to-navigate interface tailored to its audience. Improved branding enhances trust and credibility, while SEO optimizations have significantly increased search rankings and visitor engagement.

Working with Integritas was a fantastic experience. They completely transformed our website, making it modern, easy to navigate, and visually appealing while ensuring accessibility for seniors and caregivers.
Robert Riddick
PM in Agewise
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