Confused by all the tech and UX jargon? Our no-BS glossary breaks down CMS, MVP, API, and more—finally explained in startup-friendly language by the team at Integritas.
Tech & UX Glossary for SaaS Founders Integritas Agency
A
Accessibility
Accessibility refers to designing and developing digital products that can be used by people with disabilities, including those with visual, auditory, motor, or cognitive impairments.
Activation Rate
The percentage of users who take a key action (like completing onboarding) shortly after signing up. It’s a crucial SaaS metric for understanding initial user engagement.
Agile Development
An iterative approach to software development emphasizing flexibility, user feedback, and rapid delivery.
API
A set of rules that lets different software systems communicate. APIs are crucial in SaaS development for integrating third-party services and building scalable architectures.
B
Backend Performance
Backend performance refers to how efficiently a server processes requests, handles data, and scales under load.
Backend-as-a-Service (BaaS)
A cloud service model that automates backend development, handling database, authentication, and server management.
Blue-Green Deployment
Blue-green deployment involves running two environments to switch traffic during releases without downtime.
C
CAC Payback Period
The time it takes for a SaaS company to earn back the cost spent on acquiring a customer, typically measured in months.
Caching Layer
A caching layer stores frequently accessed data in memory to reduce load times and database queries.
Canary Deployment
Canary deployment gradually rolls out changes to a small segment of users to minimize release risks.
Chaos Engineering
Chaos engineering involves introducing failures to test system robustness in real-world scenarios.
CI/CD (Continuous Integration/Continuous Deployment)
A DevOps methodology for automating the software delivery process.
Circuit Breaker Pattern
The circuit breaker pattern stops repetitive failed operations to prevent cascading system failures.
Code Smells
Code smells are patterns in the code that may indicate deeper problems and poor design choices.
Cohort Analysis
A data analytics technique that segments users into groups (cohorts) based on shared traits or actions for better retention analysis.
D
E
Edge Computing
Edge computing brings computation closer to the data source to reduce latency and bandwidth use.
Elastic Scaling
Elastic scaling allows cloud infrastructure to automatically allocate more or fewer resources (like RAM or CPU) depending on real-time user load.
F
Feature Flag
A feature flag is a software toggle that enables or disables functionality without changing the codebase — ideal for A/B testing and gradual rollouts.
Feature Flags
A software development technique that allows features to be enabled or disabled dynamically without redeploying code.
Feature Parity
Feature parity means that two versions or platforms of a product offer the same functionality and experience.
Feature Toggle
A feature toggle is a technique to control feature visibility without deploying new code.
G
H
I
In-App Messaging
Targeted messages sent within a SaaS application interface to guide, inform, or support users in real time.
Incident Management
Incident management is the process of identifying, responding to, and resolving unplanned IT disruptions.
J
K
L
Laravel
A PHP framework used for building robust web applications with elegant syntax and powerful features.
Load Balancer
A system that distributes network or application traffic across multiple servers to ensure reliability and performance.
M
Microservices
An architectural approach that structures an application as a collection of loosely coupled services.
Middleware
Middleware is software that connects different parts of an application, handling tasks like authentication, logging, and API communication.
N
O
P
PaaS (Platform as a Service)
A cloud computing model offering a platform to develop, run, and manage applications without dealing with infrastructure.
Platform Engineering
Platform engineering focuses on building internal tools and environments to improve developer productivity and system stability.
Q
R
Rate Limiting
Rate limiting restricts the number of requests a user or system can make to an API in a given time frame to ensure stability and prevent abuse.
Refactoring
Refactoring is the process of restructuring code to make it cleaner and more efficient without altering behavior.
REST API
An API based on REST (Representational State Transfer) principles, using standard HTTP methods.
Retention Curve
A graph that visualizes user retention over a period, often used to measure product engagement and churn.
S
SaaS (Software as a Service)
A cloud-based software delivery model where applications are accessed online via subscription.
SaaS Burn Multiple
A metric that compares how much money a company burns relative to how much new ARR it generates.
SaaS Churn
SaaS churn is the percentage of customers who stop using a service over a specific period. High churn indicates poor retention.
SaaS Metrics
SaaS metrics are KPIs that measure product performance, revenue, churn, and user behavior.
SaaS Multitenancy
Multitenancy allows a single application instance to serve multiple users (tenants) while isolating their data.
Scalability
Scalability is a system's ability to handle increased load by expanding resources efficiently.
Service Mesh
A dedicated infrastructure layer that handles service discovery, load balancing, and security for microservices.
Shadow Deployment
Shadow deployment is a technique where new versions run in parallel with production without impacting users.
T
Technical Debt
The implied cost of future rework caused by choosing a quicker, limited solution now instead of a better approach.
Technical SEO
Technical SEO involves optimizing infrastructure to help search engines index and rank your website efficiently.