Cool Website Design Examples You Wish You Thought Of First
If you’ve been scrolling through Pinterest, Dribbble, or “inspiration” Slack channels trying to find that one perfect spark for your startup’s next website, this article is about to ruin your afternoon-in the best way possible. We’ve collected cool website design examples so clever, so conversion-focused, you’ll wish you had them bookmarked months ago.
The beauty of a truly cool website isn’t just about gradients and trendy fonts. It’s about strategic UX (User Experience) and UI (User Interface) decisions that drive user action without making it feel like marketing. As someone who’s been building SaaS websites for years, I’ve seen plenty of “pretty” sites that quietly murder conversion rates-and plenty of less flashy, but incredibly smart designs that print money.
Imagine booking your next adventure, concert, or spontaneous night out with just a tap. No borders, no limits-just endless possibilities. That's the vision behind Amuse, the Booking app that's redefining how we access entertainment across the globe.
Pros:
Clean, modern layout with a focus on artists’ journeys.
High-contrast calls-to-action without feeling pushy.
Mobile-first design for on-the-go musicians.
Cons:
Requires ongoing content refresh to keep the vibe fresh.
2. Notion
Overview:
The productivity tool everyone either loves or pretends to use. Their website balances minimalism with clear product storytelling.
Pros:
Crisp typography and monochrome elegance.
Direct messaging that cuts through SaaS jargon.
Smooth animations without slowing load times.
Cons:
Less visual variety on subpages for casual browsers.
3. Pitch
Overview:
A collaborative presentation software platform. Their site’s bold colors and high-energy animations match their mission: make presentations less boring.
Pros:
Vibrant, unconventional layouts.
Smart use of video demos for onboarding.
Great balance between fun and professional.
Cons:
Heavy animations can challenge low-bandwidth users.
4. Stripe
Overview:
The payments infrastructure giant proves that B2B websites can be both sleek and developer-friendly.
Pros:
Beautiful data visualizations.
Strong hierarchy for technical and non-technical visitors.
Consistent design system across all regions.
Cons:
Dense product pages can intimidate new visitors.
5. Figma
Overview:
Collaborative design tool with a website that feels like an extension of the product itself.
Pros:
Playful yet professional aesthetic.
Interactive elements that mirror in-app experiences.
Excellent storytelling for feature rollouts.
Cons:
May overwhelm design beginners with too much content.
Cool website design examples that make your competitors jealous
Every single one of these cool website design examples blends aesthetics with strategy. A “cool” design isn’t just a Dribbble shot-it’s a combination of clarity, brand personality, and UX choices that remove friction from the user journey.
In my experience, the most common non-cool mistakes SaaS founders make are:
Designing for awards, not for users.
Copying competitors without understanding why their design works.
Overloading the homepage with “proof” instead of focusing on one clear message.
What Goals Do You Want to Achieve?
Before you start mood-boarding your way through website design layouts, ask yourself: What’s the endgame? Are you chasing conversions, building brand trust, or just trying to look like you’ve raised Series B already? A site designed for lead generation will look and work differently than one built purely for investor confidence. Design isn’t “good” in a vacuum-it’s good when it gets you where you need to go.
Analyse Your Competitors With Top Sales
Browsing cool website design examples is fun, but sometimes your market reality is less glamorous. In some niches, SEO-optimised content machines dominate; in others, a single high-impact landing page can do the heavy lifting. Look at your top-selling competitors-not to copy them, but to see if they’re playing the long SEO game, banking on PPC, or riding viral campaigns. Your design should match your battlefield.
The Psychology Behind Cool Website Design Examples
Why do certain sites instantly feel cool? As a UX/UI designer, I can tell you it’s rarely an accident. These sites use psychological triggers-color theory, cognitive load reduction, storytelling-to make you feel like you belong before you’ve even signed up.
For instance, Amuse’s redesign increased activation rates by focusing on visual storytelling that put artists in the hero role. That’s what a cool website does: it makes the user feel like the main character.
Building Your Own Cool Website
If you’re looking at these cool website design examples and thinking, “Yeah, but we’re just a small SaaS,” remember-every one of these brands started small. The difference? They invested in UX and design early, not as an afterthought.
When we build websites for SaaS and startups, we:
Audit your user journey to spot friction points.
Build a visual hierarchy that guides, not distracts.
Choose functionality-first plugins (yes, even on WordPress) to keep your marketing team happy.
Why You Shouldn’t Just Copy These Cool Website Design Examples
Stealing layouts won’t steal their success. The real magic is in understanding the strategy behind each choice. Copy the thinking, not the pixels.
For example: Stripe’s visuals work because they communicate trust and stability-a must for handling payments. Those same visuals might make no sense for a B2C wellness app.
Also don’t forgot about the mobile design:
Final Thoughts
Cool websites aren’t built by accident-they’re the result of deliberate, strategic design decisions backed by research and testing. These cool website design examples prove that beautiful, functional, conversion-friendly sites are possible for any SaaS, no matter your stage.
So the next time you see a site that makes you think, “Wow, I wish I’d done that”, remember: you can. And if you need a partner to get you there, well… you’re already on the right page.
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