SaaS designers are the people who turn your "We have an AI-powered revolutionary platform" pitch into something an actual human can use without needing a PhD in Computer Science. They blend UX (user experience) and UI (user interface) skills with a deep understanding of how subscription-based, feature-rich software works.
- Who Are SaaS Designers?
- Whatâs the Difference Between Web Designers and SaaS Designers?
- What Skills Should You Look for in SaaS Designers?
- How to Find Good SaaS Designers
- Responsibilities of SaaS Designers
- Skills and Background Youâre Looking For
- Check Their Portfolio (Seriously)
- The Most Important Thing: Thinking in Solutions
- A Few Extra Things to Consider
- Conclusion
How & Where to Find SaaS Designers for Your Project (Without losing your mind)
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- Who Are SaaS Designers?
- Whatâs the Difference Between Web Designers and SaaS Designers?
- What Skills Should You Look for in SaaS Designers?
- How to Find Good SaaS Designers
- Responsibilities of SaaS Designers
- Skills and Background Youâre Looking For
- Check Their Portfolio (Seriously)
- The Most Important Thing: Thinking in Solutions
- A Few Extra Things to Consider
- Conclusion
Who Are SaaS Designers?
Unlike general web designers, SaaS designers donât just think about âmaking things pretty.â They think about:
- How users will onboard without rage-quitting.
- How to guide customers toward their âaha!â moment before their trial expires.
- How to make complex dashboards feel as intuitive as checking your phoneâs weather app.
- How to design so your product doesnât just look nice in screenshots, but actually drives engagement, retention, and revenue.
Good SaaS designer always thinks about your customersâ needs - even the ones your sales deck forgot to mention. Because if the end user isnât happy, it doesnât matter how beautiful your landing page is or how many investors nodded in your pitch meeting.
Good SaaS designers understand that your interface is not just decoration - itâs part of your productâs business model. A badly designed SaaS can leak users faster than you can say âchurn rate,â while a well-designed one can turn free users into loyal subscribers without aggressive pop-ups or desperate discount codes.
In short: SaaS designers are translators. They take your complex functionality, data, and product vision, and translate them into interfaces that customers actually want to use - without sending daily support tickets.
Whatâs the Difference Between Web Designers and SaaS Designers?
Hiring a general web designer for your SaaS product is like hiring a home decorator to design an airplane cockpit. Sure, both involve arranging elements in a space-but one is about comfort, the other is about ensuring everything works flawlessly at high speed and under pressure. The skill sets and priorities are completely different.
- Web designers create visually appealing websites - think marketing pages, landing pages, blogs. Their goal is to make you look good to visitors.
- SaaS designers, on the other hand, live and breathe user flows, dashboards, subscription funnels, and the kind of onboarding that doesnât make people throw their laptops out the window. They combine UX (user experience) and UI (user interface) skills with a deep understanding of how software-as-a-service works - recurring revenue models, retention strategies, and feature adoption.
In short: a web designer will make your website pretty. A SaaS designer will make your product usable. And yes, thatâs a big deal. BTW at Integritas we got both web and SaaS designers:)
What Skills Should You Look for in SaaS Designers?
SaaS designers need to be part psychologist, part strategist, part pixel-perfectionist, and part⌠therapist for your startupâs chaotic roadmap. Key skills:
- UX/UI mastery: Designing not just screens, but journeys.
- Product thinking: Understanding why something should be built, not just how it should look.
- Data literacy: Reading analytics like bedtime stories.
- Communication: Explaining design decisions to developers, marketers, and the CEO who âjust wants it to pop more.â
- Familiarity with SaaS metrics: Conversion rate, churn, CAC (Customer Acquisition Cost), and LTV (Lifetime Value).
How to Find Good SaaS Designers
Step one: avoid anyone who says âIâll just copy Figma templates from Dribbble.â
Good SaaS designers have:
- A track record: Real SaaS products theyâve designed, not just hypothetical concepts.
- Case studies: Showing not only visuals but results â how their design improved retention, conversion, or engagement.
- Industry understanding: They should know what B2B SaaS, freemium models, and MVP launches mean.
Where to Find a SaaS Designer
If youâre looking for a SaaS designer who actually understands startups (instead of just making pretty Dribbble shots), there are a few places worth checking outâstarting with the one youâre already on.
1. Integritas Agency - SaaS Web Design Services
Letâs be honest: this is your safest bet if you want a SaaS product that not only looks good but also converts. At Integritas, we combine UX/UI design with a deep understanding of SaaS business models. That means your design isnât just aesthetic fluffâitâs strategic, conversion-focused, and tailored for scaling. You get end-to-end service, from initial wireframes to final development, without the headache of juggling freelancers.
Pros: Strategy-driven design, SaaS-specific expertise, done-for-you process.
Cost: Project & Hourly and even monthy based; typically more cost-effective than hiring a full in-house designer.
2. Dribbble - Browse SaaS Designers
Dribbble is the designerâs Instagramâfull of beautifully presented concepts, animations, and landing pages. You can find a huge range of freelancers and studios here, and filter by style, location, and budget. The catch? What you see is often âportfolio-perfectâ work, which may not reflect the designerâs ability to handle full product flows or complex SaaS systems.
Pros: Massive talent pool, great for finding inspiration and style matches.
Cost: Freelancers can range from $25/hour to $150+/hour; agencies typically start from $5k+.
3. Upwork - Find SaaS Designers
A marketplace where you can hire designers by the hour or project. Itâs convenient if youâre budget-conscious or need small, specific tasks done. That said, finding someone with true SaaS expertise can be like finding a needle in a haystackâexpect to vet heavily and be ready for mixed quality levels.
Pros: Wide range of price points, flexible contracts.
Cost: Hourly rates from $20 to $120; fixed-price projects vary widely.
4. LinkedIn - Search SaaS UI/UX Designers
A good option if you want to see a designerâs full professional background, including recommendations and past clients. You can post a job or reach out directly. Keep in mind that LinkedIn talent often leans toward mid-to-senior professionals, so costs can be higher.
Pros: Professional credibility, easier to verify experience.
Cost: Typically $50/hour and up for freelancers; agencies will quote per project.
Responsibilities of SaaS Designers
Theyâre not just pushing pixels. Responsibilities include:
- Researching users to understand pain points.
- Mapping user flows for every stage of the product.
- Designing and prototyping interfaces in tools like Figma or Sketch.
- Collaborating with devs to ensure the final product matches the design.
- Iterating based on feedback and analytics.
Skills and Background Youâre Looking For
Sure, a design degree is nice, but a SaaS designer with experience in fintech, healthcare, or AI is worth ten âfresh graduates with big dreams.â Look for:
- Cross-industry exposure: Shows adaptability.
- Work with complex systems: CRMs, dashboards, admin panels.
- Continuous learning: SaaS moves fast â if they stopped learning in 2020, youâll be stuck with outdated patterns.
Check Their Portfolio (Seriously)
If their portfolio is 90% landing pages, theyâre probably not the right fit. Look for:
- Complex projects with multiple screens.
- Evidence of problem-solving: Before/after examples, measurable results.
- Consistency: A coherent design system across the product.
The Most Important Thing: Thinking in Solutions
Youâre not just hiring a pair of hands; youâre hiring a brain. SaaS designers who can think critically will save you from wasting time and budget on useless features. Creativity is great, but creativity that drives business growth is what you actually want.

A Few Extra Things to Consider
- Cultural fit matters. Your SaaS designer should understand your startupâs vibe â scrappy, fast-moving, and allergic to bureaucracy.
- Donât cheap out. Bad design costs more in the long run.
- Test with a small project first before committing to a full redesign.
Conclusion
Finding the right SaaS designers is part art, part science, and part survival instinct. You want someone who understands your users, your product, and the delicate balance between usability and aesthetics. The right hire will not only make your app look good but will make it work in ways that keep your customers coming back â and paying.
So, choose wisely. Because the wrong SaaS designer? Well⌠letâs just say churn rate isnât a number you want to brag about.