"Marketing? Not my department." — every developer ever (until their startup vanishes from Google).
Technical SEO is often seen as something marketers mumble about during meetings while developers roll their eyes and go back to fixing bugs. But here’s the thing: for SaaS platforms, technical SEO is the difference between discoverability and digital oblivion.
Technical SEO refers to all the optimizations that help search engines crawl and index your site more effectively. It doesn’t care about your witty copy. It’s all about:
In SaaS, where competition is brutal and SEO is one of the few free acquisition channels, this stuff matters—a lot.
Because your platform's code directly affects how visible it is. A poorly structured frontend, misconfigured robots.txt, or infinite scroll disaster can tank organic traffic. And guess what? That traffic might have converted into trial users.
Plus, technical SEO is often cheaper and longer-lasting than PPC. Fixing your site architecture today might keep paying off months from now.
Google’s ranking algorithm now considers things like load time (LCP), interactivity (FID), and layout shifts (CLS). These aren’t just UX issues—they’re ranking signals.
Pro tip: Use PageSpeed Insights and Lighthouse.
If Googlebot can’t read your SaaS platform, it doesn’t exist. Make sure to:
A flat, logical hierarchy helps both users and crawlers. Important SaaS pages (like features, pricing, and integrations) should never be more than 3 clicks away.
Add contextual internal links in your blogs to these pages. Like this: Laravel Web Development Services.
Keep URLs human-readable and keyword-rich. /features/email-automation > /product?id=2987.
Use JSON-LD to mark up:
It boosts rich results and helps Google understand your SaaS content better.
Use canonical tags to avoid duplicate content issues—especially with blog tags, filters, or UTM-heavy links.
You don’t need to be an SEO guru. But if you:
<h1> to <h3>, not <div class="big-bold">)… you’re already doing better than half the industry.
And if your SaaS startup has a content team—support them. Your job isn’t just to write code. It’s to make that code discoverable.
While you’re here, check out:
